Starting with more obvious logos for film festivals, I gradually evolved to a less obvious logo. This was done to create a sense of curiosity or if the viewer is familiar with the films, he or she will recognize the mark. I found that most of the site maps for other film festivals were too cluttered and made it difficult for the viewer to navigate. I wanted a simple layout that was effective, without being overbearing. It was very important to me to make sure that the pages had a similar feel to one another and the movies as well.