This design approach was inspired by geometric forms, with a fluidity that has a softer side. In this way, women are shown to be able to be both tough and have a hard exterior shell while also being capable of being soft and loving. The handwritten type was chosen to demonstrate the revolution taking place with this label. These women are breaking the social norms one step at a time.

It is derived from my last name, Rich, and Bitch is a word that has become a powerful one for women when used by women. Specifically, this project is a 7" vinyl that would be distributed to people on the street. Women are being pushed to the back and are only seen as less in the music industry. This record label showcases the capacity for women to be strong regardless of their gender. It uses illustrations and symbols to communicate these messages.

An imaginary record label, Rich B****, is run and owned by strong women.