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Simplicity and engagement are both evident in the style. By combining clear requests with vibrant colors, Oklahomans will recognize the campaign, learn about vaccines and visit the portal. We used animation to celebrate each Oklahoman's diversity and respond to operational changes quickly.

During Phase 3 of a statewide paid media campaign, Oklahomans were educated about COVID-19 vaccine and moved to action in order to receive the vaccine as soon as it is available to them.